Cringe
In Persian احساس شرمندگی و خجالت (ehsās-e sharmandegī va khojālat) / از چیزی منزجر شدن (az chīzī monzajer shodan) – but specifically in a social context
To experience an inward feeling of embarrassment or disgust.
Example
"I cringed when I saw my old haircut."