老字号
tyəŋ hiɛ6w lə1w ɗəː2j hiɛ6w lə1w nam ɹɪkwaɪəz fɜːðə ɛksplɐneɪʃən
In Vietnamese Thương hiệu lâu đời, hiệu lâu năm (requires further explanation)
A long-established, well-reputed brand or business with a rich history and tradition.
Example
"这家饭馆是北京的老字号,味道很正宗。"